The grumpy-looking, gelatinous blobfish has won a public vote to become the official mascot of the Ugly Animal Preservation Society.
This gives the fish the unofficial title of world's ugliest animal.
The society began as a science-themed comedy night and devised its mascot campaign to draw attention to "aesthetically challenged" threatened species.
The winner was announced at the British Science Festival in Newcastle.
The blobfish tops a list that includes the huge-nosed proboscis monkey, the similarly afflicted pig-nosed turtle, an amphibian affectionately known as a "scrotum frog" and pubic lice.
Biologist and TV presenter Simon Watt, president of the Ugly Animal Preservation Society, said he hoped the campaign would draw attention to the threats facing these weird and wonderful creatures.
See images of other nominated animals below;
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